Thursday, January 22, 2009
Axe Commercial
Recently, I was watching television and an Axe commercial came on. The commercial had a man applying Axe shaving cream to his face. As the man inhaled, thousands of little, gorgeous women flew up his nose and started having a party. All of the women featured in the commercial were very arractive females dressed in minimum spandex clothing. The commercial's producers create an illusion that, if you use Axe shaving cream, those same women are going to flock to you. Women are seen as nothing more than eye candy in this commercial, and it is very obvious that they are being objectified. Nowhere in the commercial do the women seem to have any intelligence at all. They are just there to throw a party because you are using Axe shaving cream. However, men who see the commercial unconciously make a mental note that if they use Axe shaving cream will get the ladies.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment